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Accepted Student Recognition Day 4/6/24

Elmira College’s Tommy Hilfiger Fashion Business School within the Business Administration program will teach you specific marketing and merchandising skills for the operations of the fashion industry while teaching you to think strategically, analyze data, communicate effectively and think globally and multi-culturally. And with our emphasis on experiential learning, you will gain real world fashion experience through internships, field trips, site visits and on-site consulting projects.

By fulfilling all of the course requirements for the Bachelor of Science in business administration from the Tommy Hilfiger Fashion Business School, students will have demonstrated they can:

  • Understand basic concepts and business processes in fashion marketing and merchandising.
  • Describe, explain, and apply fundamental concepts and relationships underlying accounting, economics, finance, management, marketing, and management information systems within a fashion industry context.
  • Apply information technology and use the information to support business processes and make decisions.
  • Identify the theories and practices of business ethics and social responsibility.
  • Apply quantitative skills to analyze and solve business problems, discover opportunities, and think and act strategically.
  • Communicate verbally and in writing about business topics.
  • Function effectively as team members.
  • Understand globalization and value cultural diversity.
  • Demonstrate proficiencies in discipline specific areas identified as specialization.

The Tommy Hilfiger Fashion Business School gives Elmira College students a chance to follow in Tommy Hilfiger's footsteps while exploring fashion business fundamentals and the latest market trends.

What is fashion marketing? What can you do with a minor or concentration in fashion marketing? If you're into marketing campaigns, thinking about demographics, how to position a product and you love fashion, then this is an ideal course of study for you. Fashion marketing is about learning to promote fashion products to the right people at the right time. You'll get to know how to use market research to target promotions, from online campaigns to big events.

The fashion industry is one of the largest consumer-facing industries in the world, with an estimated annual sales volume of US $1.5 trillion worldwide. Future job prospects in the field are promising, with strong market growth potential in foreign regions. Related job titles include fashion marketing manager/director, publicist, social media coordinator, brand manager, market research analyst and event planner.

 

Pursuing another field of study? You can also add Fashion Marketing as a minor.

Minor Courses

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