Why Should I Choose Digital Marketing?

In an era where online presence is critically important for businesses, organizations seek professionals who can navigate and leverage digital platforms effectively. According to the Bureau of Labor Statistics, marketing managers are among the most highly paid professionals in the modern workforce, with a median salary of $141,490. Furthermore, the number of Marketing manager roles are expected to grow 10% in the next 10 years. The increase in roles will include positions in Digital Marketing. At EC, our Digital Marketing program will keep you ahead of the curve and give you many resume-building skills including analytics, mobile marketing, email marketing, content marketing, and social media marketing.

Our Digital Marketing program is offered in a hybrid format through our partnership with Rize Education. Through this consortium of 100+ private colleges, you’ll take a select number of courses online with peers from across the country taught by world-leading experts in this high-demand field. This innovative model gives you access to a global, industry-driven curriculum with the small campus experience you want.

What Will I Learn Through Digital Marketing?

In this program, you’ll develop fun content. But more importantly, you'll learn how to optimize content. Through project-based work, you’ll learn about social media and email marketing, search engine optimization, and marketing analytics. You’ll also earn certifications from two industry-leading organizations: Hubspot and Google. These certifications will demonstrate to hiring managers that you have the skills they are looking for. 

What Can I Do With A concentration or minor in Digital Marketing?

This program will give you specific, practical skills that you can pair with broader topics like Business Administration, Media Studies, Communications, and Design, Art, or Psychology. This course of study will set you up to go almost anywhere since every industry needs to market itself to customers. That means there are Digital Marketing roles in every industry.   

Here are just a few of the different careers you can pursue, along with an idea of potential salaries based on Glassdoor data: 

  • Social media marketing - $52,000
  • Search engine optimization or marketing specialist - $75,000
  • Digital marketing analytics - $79,000
  • Content strategist - $68,000
  • Email Marketing Specialist - $52,000 
  • Digital Marketing Manager - $95,000
  • Director of Marketing - $191,000

*All average salary data is from Glassdoor, 2024. Salaries are subject to change based on location, experience, and market factors. 

 

Pursuing another field of study? You can also add Digital Marketing as a minor. 

Minor Courses

Share This Page