Commencement May 19

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Why Should I Choose Digital Marketing?

In an era where online presence is critically important for businesses, organizations seek professionals who can navigate and leverage digital platforms effectively. According to the Bureau of Labor Statistics, marketing managers are among the most highly paid professionals in the modern workforce, with a median salary of $141,490. Furthermore, the number of Marketing manager roles are expected to grow 10% in the next 10 years. The increase in roles will include positions in Digital Marketing. At EC, our Digital Marketing minor program will keep you ahead of the curve and give you many resume-building skills including analytics, mobile marketing, email marketing, content marketing, and social media marketing.

What Will I Learn Through Digital Marketing?

In this program, you’ll develop fun content. But more importantly, you'll learn how to optimize content. Through project-based work, you’ll learn about social media and email marketing, search engine optimization, and marketing analytics. You’ll also earn certifications from two industry-leading organizations: Hubspot and Google. These certifications will demonstrate to hiring managers that you have the skills they are looking for. 

What Can I Do With A Digital Marketing Minor?

This minor will give you specific, practical skills that you can pair with broader topics like Business Administration, Media Studies, Communications, and Design, Art, or Psychology. This minor will set you up to go almost anywhere since every industry needs to market itself to customers. That means there are  Digital Marketing roles in every industry.   

Here are just a few of the different careers you can pursue:

  • Social media marketing
  • Search engine marketing
  • Analytics
  • Content management
  • Mobile marketing
  • Video marketing
  • Interactive technology
  • Email marketing

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