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Grounded in the liberal arts and sciences, Elmira College provides a collaborative and supportive environment that enables students to become active learners, effective leaders, responsible community members, and globally engaged citizens.
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As a Fashion Business Generalist within the Tommy Hilfiger Fashion Business School, you'll gain real-world fashion experience as you learn to identify business trends and use market research to create targeted promotions.
The fashion industry is one of the largest consumer-facing industries in the world, with an estimated annual sales volume of US $1.5 trillion worldwide. The Tommy Hilfiger Fashion Business School within Elmira College's Business Administration program will teach you specific marketing and merchandising skills for the operations of the fashion industry while teaching you to think strategically, analyze data, communicate effectively, and think globally and multi-culturally.
You will work with experienced academic and industry professionals, combined with cutting-edge educational methods and small class sizes. And, with our emphasis on experiential learning, you will gain real-world fashion experience through internships, field trips, site visits, and on-site consulting projects.
If you’re into business or love fashion, this is an ideal course of study for you. Whether you're majoring in Business Administration and concentrating in Fashion Business, or majoring in another program and want to take the minor, this course of study allows you to learn and explore several areas in and related to the business of fashion. You’ll learn to analyze market trends and consumer behaviors to make wise purchasing decisions to get the right items at the right price. You’ll also learn how to get those items to the right people, no matter where they are in the world. You'll be able to use market research to target promotions, from online campaigns to big events.
This course of study pairs well with multiple academic and professional pursuits, including a major in Media Studies, Communications, and Design, broadening your skills and making you an ideal fit for fashion industry roles. Future job prospects in the field are promising, with strong market growth potential in foreign regions and luxury apparel. According to McKinsey and Company, knowledge of fashion sustainability – which you can study at EC – will be key to future success for fashion companies. Related job titles include retail buyer, visual merchandiser, wholesale account representative, market analyst, fashion marketing manager/director, brand manager, market research analyst, and event planner.
Pursuing another field of study? You can also add Fashion Business Generalist as a minor.
