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FASHION MERCHANDISING

What is fashion merchandising? What can you do with a minor or concentration in fashion merchandising?  If you’re into business and love fashion, this is an ideal course of study for you. Fashion Merchandising is about learning to analyze market trends and getting to know consumer behaviors to make wise purchasing decisions.  You’ll get to know how to get the right items to the right people at the right price.

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Elmira College has a national reputation for experiential learning in and out of the classroom, and this new program will open up exciting career opportunities for students as well as boost the industry's talent pool.

- Tommy Hilfiger

Tommy Hilfiger
Photo credit to © Craig McDean / Art + Commerce

Course Offerings

The Tommy Hilfiger Fashion Business School within Elmira College's business administration program will teach you specific marketing and merchandising skills for the operations of the fashion industry while teaching you to think strategically, analyze data, communicate effectively and think globally and multi-culturally. You will work with experienced academic and industry professionals, combined with cutting-edge educational methods and small class sizes. And with our emphasis on experiential learning, you will gain real-world fashion experience through internships, field trips, site visits and on-site consulting projects.

Select eight courses (3.0 credits each) below for Fashion Merchandising Minor

  • Fashion Merchandising: Domestic, Global, & Omni
  • Future of Fashion Merchandising: Sustainability
  • Buying Fundamentals & Effective Negotiation
  • Strategic Retailing Management
  • Product Development & Merchandising
  • Product Life Cycle (PLC) Merchandising
  • Fashion Fabric & Forecasting
  • Introduction to Management Information Systems
  • Fashion Merchandising Internship

Total credits for the minor: 24.0 credits

Select five courses (3.0 credits each) below for Fashion Merchandising Concentration

In addition to completing the Business Core, students must choose at least one concentration and complete 15.0 credits of electives at the 3000 level or higher. A maximum of two concentrations can be declared. No course can count for multiple concentrations. A course used to satisfy the Core cannot also be used to complete a concentration.

  • Fashion Merchandising: Domestic, Global, & Omni
  • Future of Fashion Merchandising: Sustainability
  • Buying Fundamentals & Effective Negotiation
  • Strategic Retailing Management
  • Product Development & Merchandising
  • Product Life Cycle (PLC) Merchandising
  • Fashion Fabric & Forecasting
  • Introduction to Management Information Systems
  • Fashion Merchandising Internship

Total credits for the concentration: 15.0 credits

Frequently Asked Questions

What careers will the Tommy Hilfiger Fashion Business School prepare me for?

The fashion industry is one of the largest consumer-facing industries in the world, with an estimated annual sales volume of US $1.5 trillion worldwide. Future job prospects in the field are promising, with strong market growth potential in foreign regions. Related job titles include retail buyer, visual merchandiser, wholesale account representative, retail fashion store, manager, merchandise planner and market analyst.

Are there internship opportunities?

Students participating in the Tommy Hilfiger Fashion Business School curriculum will complete an internship before graduation.

What degree will I graduate with?

Students who choose fashion merchandising will graduate with a Bachelor of Science in business administration with either a minor or concentration in fashion merchandising.

Can I graduate within four years?

Yes. Students beginning the program in Fall 2021 may complete the program in four years. Beginning in Fall 2022, the Tommy Hilfiger Fashion Business School curriculum is designed to allow students to complete their courses within three years, giving students the opportunity to study abroad through Elmira College's graduate school partnerships with schools such as Regents University London, transition into a graduate program, or begin working in the fashion industry.

Learn More

For more information on the Tommy Hilfiger Fashion Business School, contact Dr. Alison Wolfe, Business and Economics Chair, at awolfe@elmira.edu.