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The generative AI landscape is constantly changing. These recommendations are designed to provide guardrails and guidance as you use these tools. It also aims to help you consider how the resulting projects are presented to the world in a responsible and transparent manner. Furthermore, it addresses the potential risks of sharing sensitive information with an AI tool and how to avoid issues surrounding privacy and data security.
Whenever possible, you should use Elmira College's own images, graphics, videos, and writing. These are created per request and availability by the Elmira College Office of Communications & Marketing.
AI disclosures apply equally to both internally and externally created content.
Generative AI should not be used in the creation of any internal or external communications that require an authentic, human touch. This includes crisis communications, notes to the AllElmira email ListServ, and external marketing materials for prospective students, alumni, and donors.
One notable exception to this guideline is the use of “Olivia,” EC’s AI recruiter developed through our partnership with CollegeVine. We closely control what data Olivia is pulling from and know where any information entered into Olivia from outside the College is sent. As such, use of this AI tool does not create the same data security or ethical concerns that other tools might.
AI tools should never be used to create malicious content or to falsely create a likeness of a person’s physical appearance or voice without their approval.
If you use a complete sentence or more verbatim from any AI-assisted technology, you should use this disclosure:
Disclosure: This content was edited by (subject matter expert) with editorial assistance from AI technology.
If you create entirely or fundamentally alter existing images, audio, or video with AI technology, use this disclosure:
Disclosure: (Original credit when applicable). A portion of this (image/audio/ video) has been digitally enhanced or altered using AI technology to (description of alterations).
Editing or otherwise improving content with generative AI–using tools such as Grammarly, or using features within other programs such as the Adobe Suite–does not require a disclosure. However, we do not currently have a specific limit on the amount of use that would qualify, so it’s best to be overly cautious.
“Low-risk” data is acceptable to be entered into generative AI platforms. “Low-risk” data is information that is available and accessible to all members of the Elmira College community and is considered fit for consumption by the general public. A good rule of thumb is that if the information can be found on our public website (www.elmira.edu), it’s safe to enter into a generative AI platform.
“Moderate Risk” data is generally available to members of the campus community, but is not necessarily appropriate for sharing publicly. Examples include, but are not limited to, budget information, outside bid proposals, contracts, internal policies and procedures, salary information, correspondence, or even grant proposals.
“High-Risk” data is any information that is required to be protected by law or regulation, or that which must be protected in order for the College to meet any and all compliance obligations. Examples include, but are not limited to, any personally identifiable information related to academics, payments, or health information; the results of employee background investigations or internal disciplinary hearings, immunization records, or any student information protected by FERPA.