Courtney Schwede '01

Marketing & Business Administration

     Courtney is a Customer Business Analyst at Johnson & Johnson. “There were many classes at Elmira that prepared me for the real world,” Courtney says. “I can still remember sitting in my freshman Introduction to Marketing class, taught by Professor Rutan, and learning about the four Ps of marketing (Product, Promotion, Placement and Price)…I refer to the four Ps in my current job every day.”
     Courtney also credits her three year involvement in SIFE (Students in Free Enterprise) with preparing her for the professional environment. “I landed my first job during my senior year at the National SIFE conference with Wyeth Consumer Health Care, the makers of Advil. Since then, career advancement has taken me to Boston, Chicago, and Cincinnati!”