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Graphic Identity Standards

College logo
This is the foundation of the graphic identity system. It will be used on stationery, business cards, and as a signature on all printed materials. Downloadable files and guidelines explaining how to use the logo are available below.

 

Soaring Eagle
The “Soaring Eagle” is the primary graphic element for the Department of Athletics. This mini-identity system was created to provide consistency and coherence within the department. It will be used on athletic uniforms, equipment, venues, and spirit merchandise. It is not interchangeable with the College logo. If you are interested in using the Soaring Eagle, please contact the Office of Public Relations. 

 


Standard Typefaces
There are several typefaces specified in the College’s graphic identity system. Goudy Old Style is used for stationery items and most official documents. External publications should use Goudy Old Style as the primary font.

Compatible Typefaces
With current technology, thousands of typefaces are available for desktop publishers and Web page designers. However, not all typefaces reflect the preferred, professional visual image of Elmira College.
Below is a list of typefaces, both serif and sans serif, classic and contemporary, which would work well with the logos and evoke high quality, history, and excellence.

Garamond
Palatino
Times New Roman
Gill Sans
Verdana

The goal is to establish a continuity of appearance that supports the College’s brand while promoting a cohesive, professional look to printed communications products.

The consistent use of these typeface families establishes an image for the College that is instantly recognizable and increasingly memorable. The use of novelty and script fonts is discouraged in most cases; call The Office of Public Relations if you have a question about the use of typefaces. 

Official Colors

Primary Color Palette
When using the College’s official colors, the finished product(s) should match PMS 266 Coated (Purple) and PMS 129 Coated (yellow). We strive to reproduce the College’s official colors as accurately and consistently as possible regardless of the medium, material, or methods of reproduction. If you have questions about how to achieve or specify the College colors for mediums, materials, or methods of reproduction, other than offset or digital printing, or web, please contact Public Relations for help.
The use of yellow to print type or fine detail is discouraged. In small amounts it does not provide enough contrast on a white background to be legible. If you are printing only purple and yellow, yellow works best as an accent color or in larger areas.

Primary Palette Colors


Pantone/Spot Color: Pantone 266 Solid Coated
CMYK/Process: 73-85-0-0
RGB: 103-50-186
Websafe: #64489d


Pantone/Spot Color: Pantone 129 Solid Coated
CMYK/Process: 6-16-85-0
RGB: 241-205-68
Websafe: #f1cd44

Secondary Color Palette
The Office of Public Relations has identified a secondary color palette to allow creative flexibility and variety when producing publications and communication material. Always use the Pantone Matching System (PMS) to ensure accuracy when specifying printing inks.


Pantone/Spot Color: Pantone 873 Metallic Coated
CMYK/Process: 41-49-74-18
RGB: 138-112-76
Websafe: #8a6e4b


Pantone/Spot Color: Pantone 123 Solid Coated
CMYK/Process: 0-22-91-0
RGB: 255-200-46
Websafe: #f5c035


Pantone/Spot Color: Pantone DS 1-8 c Process Coated
CMYK/Process: 0-0-25-0
RGB: 255-251-204
Websafe: #ffffcc 

Guidelines and Downloads
The College’s graphic identity system is the primary graphic tool for identifying Elmira College. The official College logo consists of two parts: the wordmark “Elmira College” and the Seal.

College Logo

The relative position and proportions of the wordmark and Seal are locked. These arrangements should not be altered in any way. If none of these arrangements fits your application, or if a vendor suggests that you alter an arrangement to accommodate their production methods, please contact the Office of Public Relations and we will work with you and the vendor to find a solution.

The seal of the logo should not be used by itself (except in special, authorized circumstances). Do not attach different words or graphics to it. The words “Elmira College” may not be set in a different typeface. It is critical to building a strong identity, to always use the seal and the wordmark together as they appear in one of the two arrangements. There are special circumstances under which the seal may be reproduced by itself. Contact Office of Public Relations for help.

Minimum Sizes for Print
In order to retain the integrity of the seal design and the readability of the wordmarks, it is recommended that none of the logos ever be printed so the Seal is less than 1/4" high. The proportions and relative positions of the Seal and wordmark in any of the logos should not be altered.

Clear Space
For all versions an area of free space must be kept around the logo. No other type or graphic symbol can appear any closer than a distance equal to 1/2 the height of the Seal in the logo. No extra type or objects may be attached to the logo. The Seal of the logo should not be removed from the wordmark. The logos should not be used as part of a title, in a headline, or in a sentence.

Print Backgrounds
Although the logo may be printed in a limited number of colors, it may be printed on almost any color background. It may be printed on any solid color, screen of color, textured, illustrative or photographic background that is light enough to provide sufficient contrast for clarity and legibility.

Although the logo may be printed on a variety of backgrounds, no words or images should overlap or merge with it. It should never be combined with another symbol or logo.

To produce the logo on a dark background, the wordmark is reversed out of the background. When printing the logo in color against any color other than white, it requires the addition of Specific files have been provided for printing the logo on dark backgrounds.

Any of the versions may be printed on any solid color, screen of color, textured, illustrative or photographic background that is dark enough to provide sufficient contrast for clarity and legibility.
The Seal and wordmark should never appear on two different colored backgrounds.

One-Color
Wherever possible, the one-color versions of the logo should be printed PMS 266 (purple) or black on a light background, and PMS 129 (yellow) or white on a dark background.

Two-Color
There is no two color version of the College logo. The Seal and Wordmark are to always be presented in the same color.

Four-Color (CMYK)
The four-color process equivalent for PMS 266 is 73% Cyan, 85% Magenta, 0% Yellow and 0% Black. For PMS 129 it is 6% Cyan, 16% Magenta, 85% Yellow and 0% Black.

 

Unacceptable Usage


To follow are a list of examples and guidelines for how the College logo should not be manipulated or misused.
Users may not:

Change the words associated with the seal.

Attach extra type or objects to the logo.

Use an alternate typeface for the wordmark.

Reproduce the logo in colors other than those specified.

Distort the proportions of the logo for any reason.

Change the relationship, position or proportions of the seal and wordmark.

Change or rearrange any elements in the seal or wordmark.

Have the seal and the wordmark in two different colors.

Separate the seal from the wordmark for use as a standalone logo. The seal may be used elsewhere on a publication as a graphic element that already has the full logo encorporated.

Download the Logos here